Exclusive Brands doing Surprisingly Well
Contrary to current trends, Kohl's Corp is seeing a boost from its more-expensive,
exclusive brands like Chaps and Dana Buchman, rather than from lower-end lines or
bargain prices. This shows that in today’s times, consumers are looking for the
best value, not necessarily the lowest price. This echo’s sales motivator Mark Hunter’s
assertion in the 2009 Emerging Retail Trends NARMS webinar: "We are seeing surprising
growth with premium private labels." Read full article here
The key to our success is our emphasis on quality - in our people, in our systems,
and how we service your product in Kohl’s.
Increasing your bottom line is our bottom
line.
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